Salpi Street Tasting – Umbria on the Move, with Taste

During Milan Wine Week, we brought a taste of Umbria to the vibrant heart of the city. With a branded Apecar loaded with Prosciutto di Norcia PGI and a passion for good food, we toured the streets of Milan, turning the city’s most iconic spots into open-air tasting experiences.

Salpi Street Tasting wasn’t just a traveling event—it was a true sensory journey that told our story slice by slice, a story made of Norcia tradition, craftsmanship, and care.

Milan welcomed us with enthusiasm: between a social snapshot and a taste of our prosciutto, passersby discovered the value of an authentic flavor deeply rooted in the Umbrian territory. In return, we left a tangible memory behind—a Salpi tote bag, symbol of this encounter between regions and culinary cultures.

The success of the initiative is measured not only in numbers, but above all in the connections created, the stories shared, and the curiosity sparked. Because for us at Salpi, communicating our product means bringing people closer to the true value of quality—wherever they are.